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USALA Media is a non-partisan media center founded in 2017, with the foresight of providing a culturally inclusive multimedia center.

USALA recognize that Latinos need a prominent and influential platform to promote their interest and oppose further marginalization and deficits in Latino leadership. Subsequently, the genesis of USALA was birthed to bridge the leadership vacuum through radio, TV and digital news.

Our Misson

USALA’s mission is to provide an independent media hub where community members can hear their own voices – where their values, interests, and issues important to them come to life. Understanding that open dialogue, brainstorming solutions and becoming socially responsive are central components of empowerment and raising consciousness.

What Sets Us Apart

  • Create a unique “one-stop shop” media hub that serves as a curator source of content that reflects the diversity of the Latino community
  • Develop programming on politics, policy, news. cultural, health, and entertainment with the highest standards of cultural expression
  • Explore controversial complex topics with fairness, context and editorial independence

Core Values

  • Model Diversity
  • Educate
  • Forge a new social compact
  • Socially responsive
  • Serve the common good
  • Quality Entertainment

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