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The Greater Philadelphia Hispanic Chamber of Commerce hosts its annual gala, Alegrίa Ball

The Union League of Philadelphia [Philadelphia]

Event info
Date: February 20, 2020
Time: 5:30 pm
Location: The Union League of Philadelphia
Address: 140 South Broad Street Philadelphia

Link to the PDF here:  2020 Alegria Ball Press Release w Comcast Vazquez

Greater Philadelphia Hispanic Chamber of Commerce Celebrates 30th Anniversary in 2020

The Greater Philadelphia Hispanic Chamber of Commerce hosts its annual gala, Alegrίa Ball, to raise funds for its core programs and to celebrate outstanding Latino-owned businesses and professionals.

Philadelphia, PA – The Greater Philadelphia Hispanic Chamber of Commerce (GPHCC) will welcome the region’s business leaders to celebrate the organization’s 30th anniversary at its annual fundraiser, Alegrίa Ball on Thursday, February 20, 2020 at The Union League of Philadelphia. The signature event is one of the most anticipated in the region’s Hispanic Community, attracting over 300 business leaders to support GPHCC’s mission of building wealth in the Hispanic community by developing, promoting and advocating for Hispanic businesses in the Greater Philadelphia region. Comcast NBCUniversal is the presenting sponsor of this year’s gala, which will feature E! TV personality Lilliana Vazquez as master of ceremonies and a duet performance by the Pennsylvania Ballet to kick off the festivities.

A highlight of the event is the annual presentation of the Excelencia Hispanic Business Awards, which celebrate the growth and success of Latino-owned businesses and professionals. The 2020 recipients have distinguished themselves through their extraordinary achievements and contributions to the community in three categories:

Hispanic Professional of the Year: Angel Corella, Artistic Director of the Pennsylvania Ballet
Corella’s talent, passion, and technique have brought him worldwide acclaim and established him as one of the most recognizable names in dance. A passionate teacher and mentor to young professional dancers, under Corella’s leadership, the PA Ballet has named two Cuban dancers as principals of the company. He has also received numerous awards, including 1st prize in the National Ballet Competition in Spain and has danced for Queen Elizabeth II, Queen Sophia of Spain, and for Presidents Bill Clinton, George W. Bush, and Barack Obama.

Hispanic Business of the Year: LUHV Food
LUHV Food is a family-owned vegan and gluten-free food manufacturer born out of resilience and immigrant determination. The rapidly growing company includes LUHV Bistro in Hatboro and LUHV Vegan Deli at the Reading Terminal Market. Their award-winning products prioritize healthy and environmentally awesome food, without sacrificing taste, and are sold at Whole Foods and other specialty retailers along the eastern seaboard. In 2019 they were awarded Best in Philly by Philadelphia Magazine and Best House-Made Burger by Philly Vegan Awards.

Corporate Initiative of the Year: Visit Philadelphia’s “Filadelfia- You Gotta Feel It” Marketing Campaign
Recognized by Ad Week, the campaign is a bold marketing initiative developed with support from an advisory committee composed of Hispanic leaders committed to showcasing the city’s diversity and to welcoming Latinx visitors to the region. The multi-million-dollar campaign aims to reach travelers with its Spanglish messaging, yet it also expands its reach to the mainstream, by placing ads in public spaces such as New York’s Penn Station and highways to funnel visitors to local events and destinations.

Equally important, the funds raised at the gala will help GPHCC deliver on its 2020 Latino Small Business Agenda including:
• Advocating for a welcoming business environment
• Helping businesses adopt best practices through entrepreneur education, such as the Accelerate Latinx program launched in 2019.
• Providing Latino entrepreneurs with access to the capital, resources and experts that will make a difference in their success.

“While Hispanics experience the highest poverty rate in Philadelphia, our community is also the most entrepreneurial, starting businesses at three times the general population rate,” said Jennifer Rodriguez, President and CEO of the GPHCC. “If Hispanic businesses were to grow modestly, by only one or two employees, we would be adding thousands of jobs in the communities that need it most. It costs our economy when Hispanic businesses do not scale up and GPHCC is committed to change that.”

“Comcast believes in empowering communities, including in Philadelphia, through local investments, inclusive programs and diverse partnerships,” said Karen Dougherty Buchholz, Senior Vice President and Chief Diversity Officer of Comcast Corporation. “We are proud of our longtime support of the Greater Philadelphia Hispanic Chamber of Commerce and its work to fuel the economic development of Latino businesses and the advancement of Latino professionals.”

GPHCC’s 30th anniversary celebration, Alegrίa Ball, will be a festive event showcasing the rising importance of Latino business and their impact on the economic development in the Philadelphia Region.

For more information about how to participate in the event, please call (215) 845-5456 or email

Javier Suarez, VP of Strategic Partnerships
215-845-5452 (Office) / 267-979-3297 (Mobile)

The Greater Philadelphia Hispanic Chamber of Commerce (GPHCC) is a 501 C3 not-for-profit organization devoted to promoting the advancement and economic growth of Hispanic businesses and professionals in the Greater Philadelphia Region. For more information about the GPHCC, please visit:

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