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February 20, 2019



Fred Ramirez - President/CEO

Fred Ramirez is a lifelong resident of North Central Philadelphia. He is the founder and CEO of Pan American Behavioral Health Services and co-founder of USALA media. Fred’s accomplishments include: Executive Director of the Regional Office of the Governor of Puerto Rico – representing Latinos’ in Pennsylvania, Washington, D.C., Delaware, and Maryland; special assistant at the U.S. Department of Housing and Urban Development, and the U.S. Department of Energy; served as chair of the Penn-Ser Jobs for Progress and Vice Chair for United Way SE, Pa.

Fred has focused his entire career on community wealth building and social justice issues affecting the Latino Community. In 2016, he was selected as one of the most Influential Latinos in the Greater Philadelphia Region by Impact News.





fernandobio  Fernando Mendez - Executive Editor

Fernando was born in Bogota, Colombia. He is a longtime resident of Philadelphia with decades of community engagement and public service.

His community work includes Television host of the show "En Portada," on Telemundo from 2005 to 2014.  A show dedicated to informing the community about current events - interviewing politicians, community leaders and other individuals in the news. Radio Host for, El Ritmo de la Comunidad talk radio, for more than 5 years. Publisher El Tiempo Latino/Latin Times from 1987 to 1992.

Fernando is a founding member of the Hispanic Chamber of Commerce and the Mexican Cultural Center. He was formerly the Editor of El Sol Latino Newspaper (1996-2002) and presently serve as Editor-at-large.






avilabio  Carlos Avila - Managing Editor

Carlos Avila is from Ecuador. He comes from a family of journalist – his connection to the radio began in Ecuador in the early 80’s. He is a writer and journalist. He was the editor of the Spanish language sister paper of The Trentonian – one of the widest read Spanish-language paper with over 20,000 copies. Carlos interviewed dignitaries including two Governors, pop stars and local leaders.

Currently,Carlos is the founder of the Latino publication, BellaVista, covering neighborhood news such as sports, family events and local politics. He is very passionate about building communities.

Carlos obtained his post-graduate certification in judicial journalism from Pontifica Universidad Catolica del Ecuador and his bachelor’s degree in Sociology from Universidad de Cuenca, Ecuador.





ligiabio  Ligia Delgado
Director of Mass Communication/Public Relations

Ligia Carolina Delgado was born in Caracas. She studied communications in Central University of Venezuela and later came to the States to complete her studies in the 80’s. With a degree in communications, from the University of Northern Colorado, she worked as an anchor for KJJD Radio 1170 AM, covering the Denver Broncos training camp for two years. In this position, she wrote & translated in Spanish and interviewed pro players. In addition, Ligia produced a daily news program for the station. She then moved to Phoenix, Arizona, where she worked at Telemundo as the anchor for the morning news.

Established now in Philadelphia, she is a full-time professor at St. Joseph’s Prep School where she teaches several levels of the Spanish language, as well as Latin American Literature and Culture, as part of her highly successful AP Spanish IV level class. Her love for traveling and social service to local and international communities in Latin America, has driven the International Exchange Program, at her school, to become the first in the region to have a university-style full language immersion and service exchange program for the last 10 years.


perlabio  Perla Y Lara - News Director

Perla Yolanda Lara is an accomplished, multimedia journalist with extensive experience in broadcasting, writing, editing and investigative reporting. She was a news manager at Televisa Estado de Mexico. She co-anchored  daily news shows, and contributed reports for special assignments, covering breaking news, local, state, and national reports. 

Produced editorial articles, wrote content for "Metropolis Revista TV ", for Luis De Llano Televisa.  She created the show “Tu Vida.” 

Perla was the editor of international news in  “Primero Noticias,” with Carlos Loret at Televisa. She was a correspondent in the U.S. with Ricardo Rocha Radio program, “Detras de la Noticia,”and a commentator for, “Radio Hinterland” a special program for Immigrants in Milan Italy.
She designed creative vocational curriculums and trained Immigrants on Identity Intercultural awareness; and taught courses in Geopolitics & Communication and Psychology of Communication, at the Instituto Franco Ingles de Mexico. 

She co-authored “Un trago dulce pero adentro con sabor amargo” (Bittersweet Swallow) Constructing Counterspace to Explore Undocumented Status Across Academic, Family, and Community Spaces Jul 2016. By the members of the participatory research center of CCATE. Norristown.

Perla has a Bachelors in Psychology and a Master’s in Cross-Cultural Dialogue for Mediation. 
Perla was a special reporter, in Philadelphia, for El Sol Newspaper. Currently, she is working as freelance journalist for WHYY - with sporadic radio collaboration in Mexico & Italy.
 Perla is fluent in Spanish, Italian and English. Her passion is to connect and build relationships with the Latino community”
felix  Felix P. Gonzales - General Counsel

Felix is an experienced trial lawyer with extensive experience in employment law, civil rights and commercial law. 

His goal is to help underserved communities access justice and pursue social change.  





grobesbio2  Edward Grobes - Creative Director

Edward Grobes is the founder and President of Nazca Network. A company specializing in digital media development including advertisement audio/video production and web development.  Some of Edward’s clients include President Barack Obama, American Idol, Philadelphia International Records, Philadelphia Tribune. Warren Martin Ministries, Universal Companies, Philadelphia Housing Authority and more.

Edward’s work has been seen on FOX News, Comcast, CW, Word Network, TBN, BET, Telemundo, and Univision.








hoeksemabio  Don Hoeksema - Contributor/Voiceover Recordist

Don Hoeksema is a professional voice over artist and actor. He can be heard on Radio Omega 100.1 through TuneIn.com.

Don produces commercials for television and radio, ranging from the simple, to fully produced spots. His expertise includes studio recorded material, trade shows, award shows, conventions, Flash & PowerPoint presentations, voicemail systems, tutorials, character voices, and ebooks.

Don's voice can currently be heard on top selling audio books such as Stephen Covey's The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change and The Harbinger Murder Mystery series "Plain Jane", both available on Amazon and Audible.com.

More than just someone who reads commercials,  narrates or acts, Don puts his skills to work by breathing life into every script.



lesliebio3  Leslie Acosta - General Manager/Founder

Leslie Acosta was born in Puerto Rico and raised in North Central Philadelphia. After graduating from college, she began her journey providing social services to underserved families. After completing her Master’s Degree in Business Administration, she taught courses in leadership management, financial management, public speaking and social Justice.

Leslie has a wide range of experience advocating and crafting policy initiatives on criminal justice reform, government contracts, social services, gun safety laws and education, to name a few.

In 2016, Leslie produced and created the radio show “Voices from the Inside” at WTTM 1680am. A talk show, that gave Juvenile lifer’s, the opportunity to share and narrate their story from within the prison walls – promoting “Education over Incarceration.”

Leslie is the founder of USALA media. Her years of public service inculcated a passion to create a culturally inclusive multimedia center in TV, radio and digital news. The vision is to bridge the leadership vacuum in the Latino community; create a platform where community members can hear their own voices; educate, and empower people to change the narrative.